Cattle farming has been the backbone of the family business for nearly a century. The Schneider family has been in extensive cattle ranching as its core buisness since 1913 at Okamutombe near Grootfontein. The experiences gained and the basic management skills of extensive farming practices has been passed on from generation to generation.

The first heifers were purchased in 1987 from the late Reg Hunt. The initial cow herd was based on the well-known American Sugarland Manso bloodlines. Over the years semen from well-known bulls from Australia, America as well as South Africa were used to create bloodlines ideally suited for beef production under natural conditions for the export market.